Meet Generation Z: Shaping the future of shopping

Source

	Gen Z <24 yr old 1996 ~	Millennials 20-40 yr old 1979 ~	Gen Xer   1964 ~	Boomer   1946 ~
Life-time	TV + PC + Internet + Mobile Family Friend Influencer@filter	TV + PC + Internet Family Friend@Social media	TV + PC Family@WoM	TV
What to buy	Image Me | Believe-in Unique Sustainability	Showcase Quality	Value	Price
Go-to-Market	Omnichannel | all format Micro-influencers	Online | new & excited	Retail store	brick and mortar
Brand	True | Authentic Community | emotional connection quality storytelling	Target customer	Loyalty